SEO

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Available · Bengaluru & Remote

PRASHANTH
S MURTHY

ENTERPRISE SEO & AI SEARCH SPECIALIST

I help brands dominate organic search in the age of AI — driving growth through technical SEO mastery, LLM-optimised content, and data-backed strategy that compounds over time.

View My Work Let's Talk

Trusted by India's top hospital chain

0K+ Organic Users

0+ Sites Managed

0% AI Citations ↑

Organic Traffic

96K

Users added · India's top hospital chain

AI Citations

+20%

Google AI Overview · Perplexity

Sites Managed

27+

Hospitals · Clinics · Microsites

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About Me

THE SEO SPECIALIST
WHO THINKS LIKE AN ENGINEER

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"I don't just rank pages. I build organic growth systems that scale."

I'm Prashanth S Murthy — a Digital Marketing and SEO Specialist based in Bengaluru with 3+ years leading enterprise SEO for India's top hospital chain.

I was among the early adopters of LLM-driven SEO workflows in India's healthcare space, helping doctor profiles and health content rank in Google AI Overviews long before it became mainstream.

Grew from managing individual clinic websites to South Cluster Lead within 6 months — owning SEO for 14 hospitals, 7 clinics, and 6 microsites as the sole point of contact for strategy, execution, and client communication.

Healthcare SEO Expert

YMYL content, medical schema, multi-location local SEO, and patient acquisition funnels for hospital networks.

AI-First SEO Practitioner

Flowblinq, GEO, AEO — ensuring content surfaces in AI Overviews, ChatGPT, and Perplexity.

Data-Driven Strategist

Semrush, Ahrefs, GA4, and automated Looker Studio dashboards powering every decision.

Automation Enthusiast

Google Apps Script automations for reporting, data pulls, and SEO workflow orchestration.

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Core Competencies

SKILLS & EXPERTISE

Technical SEO

Technical AuditsSchema MarkupCore Web Vitals Crawl Budget OptimizationIndexing & Canonicals Website MigrationHreflangRedirect Management Structured Data (JSON-LD)Internal Linking

AI SEO & Emerging Search

AI Overview OptimizationLLM WorkflowsFlowblinq (GEO + AEO) Prompt EngineeringDynamic FAQ Implementation E-E-A-T OptimizationGenerative Engine Optimization Answer Engine OptimizationSGE Optimization

Analytics & Tracking

Google Analytics 4Google Search Console Google Tag ManagerLooker Studio GA4 Event TrackingCDP Implementation Conversion TrackingGoogle Apps Script

Paid Media & Marketing

Meta AdsGoogle AdsLinkedIn Ads Social Media MarketingEmail Marketing Content MarketingOn-Page SEOOff-Page SEO

Career Journey

WHERE I'VE MADE AN IMPACT

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JAN 2025 — PRESENT

SEO EXECUTIVE — SOUTH CLUSTER LEAD

Appiness Interactive Pvt. Ltd · Bengaluru

Full cluster ownership: Sole SEO strategist for 14 hospital websites, 7 clinic websites, and 6 microsites across South India
96K organic users added through technical SEO, content optimisation, and LLM-driven strategies using Semrush and Ahrefs
AI citations up 20% — structured doctor profiles and health blog content for Google AI Overviews using FAQ schema, E-E-A-T principles, and Flowblinq LLM workflows
Technical SEO audits resolving crawl budget issues, indexing errors, Core Web Vitals, redirect chains, and hreflang misconfigurations at enterprise scale
Schema markup overhaul — fixed MedicalOrganisation, FAQPage, BreadcrumbList, and LocalBusiness schema, improving rich result appearances and CTR
Reporting automation — built Looker Studio + GA4 + Semrush dashboards via Google Apps Script, significantly cutting manual reporting time
Microsite revamp collaboration — worked with design team ensuring SEO-first architecture, URL structure, and page speed
GTM and CDP support — resolved tag firing issues and contributed to Customer Data Platform implementation for first-party data accuracy

Managed India's top hospital chain's highest-traffic digital property independently — the Bangalore website — while simultaneously leading the full South Cluster SEO programme.

OCT 2023 — JAN 2025

DIGITAL MARKETING EXECUTIVE

Roboprenr · Bengaluru

SEO campaigns using Semrush for keyword research and audit-driven content strategies, growing organic traffic month over month
1,000+ qualified leads generated through Meta Ads, Google Ads, and LinkedIn Ads with optimised targeting and ad copy
AI content workflows integrated into blog and landing page production, applying E-E-A-T guidelines for search ranking quality
End-to-end social media management including content creation, scheduling, and community engagement
Performance analytics via GA4, Search Console, and Semrush with weekly reports to align marketing with business goals

DEC 2022 — FEB 2023

SEO EXECUTIVE — INTERN

Glee and Glint Media · Mysore

Keyword research using Semrush and Google Keyword Planner with on-page and off-page SEO implementation
Monitored SEO performance via Google Analytics and Search Console, preparing weekly reports with actionable recommendations
Built foundational expertise in technical SEO execution, rank tracking, and link building outreach

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Case Studies

RESULTS THAT SPEAK LOUDER

// 01

Healthcare · Enterprise SEO

India's Top Hospital Chain South Cluster Organic Growth

Led end-to-end SEO for 27+ web properties across South India. Resolved crawl, indexing, and schema issues across a complex multi-domain hospital network. Combined Ahrefs competitor gap analysis with Semrush keyword tracking to build a 6-month content and technical roadmap.

96,000+ Organic Users Added

// 02

AI Search · GEO / AEO

Doctor Profiles & Blogs Ranking in Google AI Overviews

Structured hundreds of doctor profile pages and health blog articles with FAQ schema, E-E-A-T signals, and concise answer formats. Used Flowblinq (LLM + GEO + AEO) and dynamic FAQ implementation to qualify for AI-powered answer panels across Google, ChatGPT, and Perplexity.

20% Increase in AI Citations

// 03

Paid Media · Lead Generation

Multi-Platform Lead Generation at Roboprenr

Designed and managed integrated paid media campaigns across Meta, Google, and LinkedIn for B2B and D2C clients. Built audience targeting frameworks, A/B tested ad creatives, and implemented conversion tracking via GTM to optimise cost per lead across all channels.

1,000+ Qualified Leads Generated

Proof

REAL PERFORMANCE DATA

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Next-Gen SEO

AI SEARCH OPTIMISATION

Google AI Overviews, ChatGPT browsing, and Perplexity are reshaping how people find information. I build content systems that rank in both traditional and AI-powered search environments.

AI Overview Optimization

Structuring content with FAQ schema, concise answer formats, and entity-rich signals to appear in Google SGE and AI-generated answer panels.

Flowblinq — LLM + GEO + AEO

Hands-on Flowblinq workflows combining Generative Engine Optimization and Answer Engine Optimization at enterprise scale.

Dynamic FAQ Implementation

Automating FAQ content blocks based on real search query data to improve SERP features and AI citation rates.

Prompt Engineering for SEO

Precise prompts for keyword clustering, intent mapping, and competitive analysis using GPT-4, Claude, and Gemini.

Google Apps Script Automation

Automating SEO reporting, GSC data pulls, keyword tracking, and content audit workflows to eliminate manual tasks.

20%

increase in AI citations — India's top hospital chain South Cluster

Content Audit — Identify pages eligible for AI Overview targeting

Intent Mapping — LLM-assisted query classification and topic clustering

Schema Implementation — FAQPage, MedicalOrganisation, Article markup

Flowblinq Workflow — GEO + AEO optimisation pipeline via LLM

Monitor & Iterate — Track AI citations, overview appearances, CTR shifts

Tech Stack

TOOLS I USE DAILY

Semrush

SEO Platform

Ahrefs

Backlinks & Research

Screaming Frog

Technical Crawling

Google Analytics 4

Web Analytics

Search Console

SERP Insights

Google Tag Manager

Tag Management

Looker Studio

Data Visualisation

Flowblinq

GEO / AEO / LLM

Apps Script

Automation

WordPress

CMS

Shopify

E-commerce CMS

Microsoft Excel

Data & Reporting

Why Choose Me

MY UNIQUE VALUE PROPOSITION

Healthcare SEO at Enterprise Scale

YMYL restrictions, medical E-E-A-T, multi-location local SEO, and patient acquisition funnels most SEO specialists never encounter. Transferable to any regulated industry.

Ahead of the AI Curve

Already running live Flowblinq workflows, LLM-optimised content pipelines, and measuring AI citation growth in production — while others are still learning about GEO and AEO.

Full-Stack Marketer

Not just SEO — paid media, content strategy, analytics engineering, and automation. I see the full picture of organic and paid growth.

Client Communication is a Strength

Owned all client-facing communication for India's top hospital chain. Complex SEO data translated into clear business narratives decision-makers act on.

Automation-Driven Efficiency

Apps Script and Looker Studio pipelines that automate data pulls, flag anomalies, and generate reports — freeing time for strategy.

Results, Not Vanity Metrics

Optimising for business outcomes — organic revenue, patient enquiries, lead quality. Every decision tied to an impact metric that matters.

Get In Touch

LET'S BUILD
SOMETHING
THAT RANKS.

Whether you're hiring, collaborating, or want to grow organic traffic — I'd love to hear from you. I typically respond within 24 hours.

prashanthpachi93@gmail.com

Phone

+91 91136 97595

linkedin.com/in/prashanth-s-murthy

Location

Bengaluru, India · Open to Remote

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PRASHANTH S MURTHY

THE SEO SPECIALISTWHO THINKS LIKE AN ENGINEER