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Enterprise SEO & AI Search
SEO
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Available · Bengaluru & Remote

PRASHANTH
S MURTHY

ENTERPRISE SEO & AI SEARCH SPECIALIST

I help brands dominate organic search in the age of AI — driving growth through technical SEO mastery, LLM-optimised content, and data-backed strategy that compounds over time.

Trusted by India's top hospital chain
0K+ Organic Users
0+ Sites Managed
0% AI Citations ↑
Digital Marketing Analytics Dashboard
Organic Traffic
96K
Users added · India's top hospital chain
AI
AI Citations
+20%
Google AI Overview · Perplexity
Sites Managed
27+
Hospitals · Clinics · Microsites
```
Scroll
Technical SEO
AI Overview Optimization
Semrush
Ahrefs
LLM Workflows
Schema Markup
GA4
Flowblinq
Screaming Frog
GEO & AEO
Google Ads
Prompt Engineering
Core Web Vitals
Healthcare SEO
Technical SEO
AI Overview Optimization
Semrush
Ahrefs
LLM Workflows
Schema Markup
GA4
Flowblinq
Screaming Frog
GEO & AEO
Google Ads
Prompt Engineering
Core Web Vitals
Healthcare SEO
About Me

THE SEO SPECIALIST
WHO THINKS LIKE AN ENGINEER

```
"I don't just rank pages. I build organic growth systems that scale."

I'm Prashanth S Murthy — a Digital Marketing and SEO Specialist based in Bengaluru with 3+ years leading enterprise SEO for India's top hospital chain.

I was among the early adopters of LLM-driven SEO workflows in India's healthcare space, helping doctor profiles and health content rank in Google AI Overviews long before it became mainstream.

Grew from managing individual clinic websites to South Cluster Lead within 6 months — owning SEO for 14 hospitals, 7 clinics, and 6 microsites as the sole point of contact for strategy, execution, and client communication.

Healthcare SEO Expert
YMYL content, medical schema, multi-location local SEO, and patient acquisition funnels for hospital networks.
AI-First SEO Practitioner
Flowblinq, GEO, AEO — ensuring content surfaces in AI Overviews, ChatGPT, and Perplexity.
Data-Driven Strategist
Semrush, Ahrefs, GA4, and automated Looker Studio dashboards powering every decision.
Automation Enthusiast
Google Apps Script automations for reporting, data pulls, and SEO workflow orchestration.
```
Core Competencies

SKILLS & EXPERTISE

Technical SEO
Technical AuditsSchema MarkupCore Web Vitals Crawl Budget OptimizationIndexing & Canonicals Website MigrationHreflangRedirect Management Structured Data (JSON-LD)Internal Linking
AI SEO & Emerging Search
AI Overview OptimizationLLM WorkflowsFlowblinq (GEO + AEO) Prompt EngineeringDynamic FAQ Implementation E-E-A-T OptimizationGenerative Engine Optimization Answer Engine OptimizationSGE Optimization
Analytics & Tracking
Google Analytics 4Google Search Console Google Tag ManagerLooker Studio GA4 Event TrackingCDP Implementation Conversion TrackingGoogle Apps Script
Paid Media & Marketing
Meta AdsGoogle AdsLinkedIn Ads Social Media MarketingEmail Marketing Content MarketingOn-Page SEOOff-Page SEO
Career Journey

WHERE I'VE MADE AN IMPACT

```
JAN 2025 — PRESENT
SEO EXECUTIVE — SOUTH CLUSTER LEAD
Appiness Interactive Pvt. Ltd · Bengaluru Promoted in 6 months
  • Full cluster ownership: Sole SEO strategist for 14 hospital websites, 7 clinic websites, and 6 microsites across South India
  • 96K organic users added through technical SEO, content optimisation, and LLM-driven strategies using Semrush and Ahrefs
  • AI citations up 20% — structured doctor profiles and health blog content for Google AI Overviews using FAQ schema, E-E-A-T principles, and Flowblinq LLM workflows
  • Technical SEO audits resolving crawl budget issues, indexing errors, Core Web Vitals, redirect chains, and hreflang misconfigurations at enterprise scale
  • Schema markup overhaul — fixed MedicalOrganisation, FAQPage, BreadcrumbList, and LocalBusiness schema, improving rich result appearances and CTR
  • Reporting automation — built Looker Studio + GA4 + Semrush dashboards via Google Apps Script, significantly cutting manual reporting time
  • Microsite revamp collaboration — worked with design team ensuring SEO-first architecture, URL structure, and page speed
  • GTM and CDP support — resolved tag firing issues and contributed to Customer Data Platform implementation for first-party data accuracy
Managed India's top hospital chain's highest-traffic digital property independently — the Bangalore website — while simultaneously leading the full South Cluster SEO programme.
OCT 2023 — JAN 2025
DIGITAL MARKETING EXECUTIVE
Roboprenr · Bengaluru
  • SEO campaigns using Semrush for keyword research and audit-driven content strategies, growing organic traffic month over month
  • 1,000+ qualified leads generated through Meta Ads, Google Ads, and LinkedIn Ads with optimised targeting and ad copy
  • AI content workflows integrated into blog and landing page production, applying E-E-A-T guidelines for search ranking quality
  • End-to-end social media management including content creation, scheduling, and community engagement
  • Performance analytics via GA4, Search Console, and Semrush with weekly reports to align marketing with business goals
DEC 2022 — FEB 2023
SEO EXECUTIVE — INTERN
Glee and Glint Media · Mysore
  • Keyword research using Semrush and Google Keyword Planner with on-page and off-page SEO implementation
  • Monitored SEO performance via Google Analytics and Search Console, preparing weekly reports with actionable recommendations
  • Built foundational expertise in technical SEO execution, rank tracking, and link building outreach
```
Case Studies

RESULTS THAT SPEAK LOUDER

// 01
Healthcare · Enterprise SEO
India's Top Hospital Chain South Cluster Organic Growth
Led end-to-end SEO for 27+ web properties across South India. Resolved crawl, indexing, and schema issues across a complex multi-domain hospital network. Combined Ahrefs competitor gap analysis with Semrush keyword tracking to build a 6-month content and technical roadmap.
96,000+ Organic Users Added
// 02
AI Search · GEO / AEO
Doctor Profiles & Blogs Ranking in Google AI Overviews
Structured hundreds of doctor profile pages and health blog articles with FAQ schema, E-E-A-T signals, and concise answer formats. Used Flowblinq (LLM + GEO + AEO) and dynamic FAQ implementation to qualify for AI-powered answer panels across Google, ChatGPT, and Perplexity.
20% Increase in AI Citations
// 03
Paid Media · Lead Generation
Multi-Platform Lead Generation at Roboprenr
Designed and managed integrated paid media campaigns across Meta, Google, and LinkedIn for B2B and D2C clients. Built audience targeting frameworks, A/B tested ad creatives, and implemented conversion tracking via GTM to optimise cost per lead across all channels.
1,000+ Qualified Leads Generated
Proof

REAL PERFORMANCE DATA

Add your dashboard screenshot here

Replace with: <img class="proof-img" src="dashboard.png" alt="Performance Dashboard">

Next-Gen SEO

AI SEARCH OPTIMISATION

Google AI Overviews, ChatGPT browsing, and Perplexity are reshaping how people find information. I build content systems that rank in both traditional and AI-powered search environments.

AI Overview Optimization
Structuring content with FAQ schema, concise answer formats, and entity-rich signals to appear in Google SGE and AI-generated answer panels.
Flowblinq — LLM + GEO + AEO
Hands-on Flowblinq workflows combining Generative Engine Optimization and Answer Engine Optimization at enterprise scale.
Dynamic FAQ Implementation
Automating FAQ content blocks based on real search query data to improve SERP features and AI citation rates.
Prompt Engineering for SEO
Precise prompts for keyword clustering, intent mapping, and competitive analysis using GPT-4, Claude, and Gemini.
Google Apps Script Automation
Automating SEO reporting, GSC data pulls, keyword tracking, and content audit workflows to eliminate manual tasks.
20%
increase in AI citations — India's top hospital chain South Cluster
01
Content Audit — Identify pages eligible for AI Overview targeting
02
Intent Mapping — LLM-assisted query classification and topic clustering
03
Schema Implementation — FAQPage, MedicalOrganisation, Article markup
04
Flowblinq Workflow — GEO + AEO optimisation pipeline via LLM
05
Monitor & Iterate — Track AI citations, overview appearances, CTR shifts
Tech Stack

TOOLS I USE DAILY

Semrush
SEO Platform
Ahrefs
Backlinks & Research
Screaming Frog
Technical Crawling
Google Analytics 4
Web Analytics
Search Console
SERP Insights
Google Tag Manager
Tag Management
Looker Studio
Data Visualisation
Flowblinq
GEO / AEO / LLM
Apps Script
Automation
WordPress
CMS
Shopify
E-commerce CMS
Microsoft Excel
Data & Reporting
Why Choose Me

MY UNIQUE VALUE PROPOSITION

01
Healthcare SEO at Enterprise Scale
YMYL restrictions, medical E-E-A-T, multi-location local SEO, and patient acquisition funnels most SEO specialists never encounter. Transferable to any regulated industry.
02
Ahead of the AI Curve
Already running live Flowblinq workflows, LLM-optimised content pipelines, and measuring AI citation growth in production — while others are still learning about GEO and AEO.
03
Full-Stack Marketer
Not just SEO — paid media, content strategy, analytics engineering, and automation. I see the full picture of organic and paid growth.
04
Client Communication is a Strength
Owned all client-facing communication for India's top hospital chain. Complex SEO data translated into clear business narratives decision-makers act on.
05
Automation-Driven Efficiency
Apps Script and Looker Studio pipelines that automate data pulls, flag anomalies, and generate reports — freeing time for strategy.
06
Results, Not Vanity Metrics
Optimising for business outcomes — organic revenue, patient enquiries, lead quality. Every decision tied to an impact metric that matters.
Get In Touch

LET'S BUILD
SOMETHING
THAT RANKS.

Whether you're hiring, collaborating, or want to grow organic traffic — I'd love to hear from you. I typically respond within 24 hours.

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