Technical SEO
AI Overview Optimization
Semrush
Ahrefs
LLM Workflows
Schema Markup
GA4
Flowblinq
Screaming Frog
GEO & AEO
Prompt Engineering
Healthcare SEO
Technical SEO
AI Overview Optimization
Semrush
Ahrefs
LLM Workflows
Schema Markup
GA4
Flowblinq
Screaming Frog
GEO & AEO
Prompt Engineering
Healthcare SEO
"I don't just rank pages. I build organic growth systems that compound over time."

I'm Prashanth S Murthy — a Digital Marketing and SEO Specialist based in Bengaluru with 3+ years of hands-on experience leading enterprise SEO for one of India's largest hospital chains, Manipal Hospitals.

My career has been defined by one core belief: SEO is not a checklist — it's an engineering discipline. From crawl budget optimisation and schema markup to AI-driven content workflows and LLM-optimised answer formats, I approach every challenge with data, precision, and long-term thinking.

I was among the early practitioners of AI search optimisation in India's healthcare sector, helping doctor profiles and health blog content rank in Google AI Overviews before it became an industry standard. Today, I use tools like Flowblinq, Google Apps Script, and custom LLM workflows to build SEO systems that work while you sleep.

Outside of search, I'm deeply interested in marketing automation, analytics engineering, and the evolving intersection of AI and information retrieval.

Location: Bengaluru, Karnataka, India
Current: SEO Executive — South Cluster Lead, Appiness Interactive
Education: MBA — JSS Centre for Management Studies, Mysore
Availability: Open to Full-time, Contract & Remote

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96K+
Organic users added
27+
Web properties managed
20%
AI citation growth
3yr
Enterprise SEO experience
Career Timeline

My Journey So Far

JAN 2025 — PRESENT
SEO Executive — South Cluster Lead Promoted in 6 months
Appiness Interactive Pvt. Ltd · Bengaluru
Sole SEO strategist for 14 hospital websites, 7 clinic websites, and 6 microsites across South India. Delivered 96K+ organic user growth, implemented AI Overview optimisation workflows, and built automated Looker Studio reporting via Google Apps Script. Managed Manipal Bangalore — the network's highest-traffic revenue-critical property — as primary point of contact for all client communication.
OCT 2023 — JAN 2025
Digital Marketing Executive
Roboprenr · Bengaluru
Led SEO, content marketing, and paid media campaigns for D2C and B2B clients. Generated 1,000+ qualified leads across Meta, Google, and LinkedIn Ads while growing organic traffic through Semrush-driven keyword strategies and E-E-A-T-focused content production.
DEC 2022 — FEB 2023
SEO Executive — Intern
Glee and Glint Media · Mysore
Foundation-building role covering keyword research, on-page and off-page SEO execution, rank tracking, and weekly reporting via Google Analytics and Search Console.
FEB 2022 — NOV 2023
Master of Business Administration
JSS Centre for Management Studies · Mysore
Specialisation in Marketing. Developed strategic thinking, business communication, and analytical skills that directly inform the way I approach SEO strategy and stakeholder reporting today.
How I Work

My Working Principles

Data Before Opinion
Every recommendation I make is grounded in GSC data, Semrush insights, Ahrefs analysis, or GA4 behaviour patterns. Gut feel has no place in a strategy deck.
Think in Systems
I build SEO workflows, reporting pipelines, and content frameworks that run sustainably — not one-off fixes that decay the moment attention shifts elsewhere.
Stay Ahead of the Curve
I actively experiment with emerging search formats — AI Overviews, GEO, AEO, and LLM answer panels — before they become mainstream requirements.
Client-First Communication
Complex SEO data should never confuse a stakeholder. I translate technical findings into clear business narratives with concrete next steps every time.
Automate the Repetitive
If a task runs the same way every week, I automate it. Google Apps Script, Looker Studio pipelines, and scheduled data pulls free up time for strategic thinking.
Outcomes Over Outputs
Rankings and traffic are intermediate metrics. The real goal is organic revenue, qualified enquiries, and measurable business impact. I keep that north star visible at all times.
Credentials

Education & Languages

Master of Business Administration
JSS Centre for Management Studies, Mysore
Feb 2022 — Nov 2023
Bachelor of Business Administration
Sree Devi College, Mangalore
Jul 2017 — Dec 2020
Languages
KannadaNative
EnglishProficient
HindiIntermediate
TeluguBeginner

Ready to Work Together?

Whether you're hiring, collaborating, or just want to talk SEO — my inbox is always open.