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SEO & AI Blog
Insights & Perspectives

THE SEO & AI SEARCH BLOG

Technical SEO deep-dives, AI search optimisation strategies, and practical frameworks from the trenches of enterprise healthcare SEO.

Technical SEO
The Enterprise Crawl Budget Audit: How I Fixed 14 Hospital Sites in One Month
Crawl budget is not a small-site problem. Here's the exact audit framework I used to fix crawl inefficiencies, remove zombie pages, and consolidate indexation signals across a 27-site healthcare network.
Mar 2025 6 min read
AI SEO
Flowblinq Explained: What It Is and Why Every SEO Should Know About It
Flowblinq is the most underrated tool in modern SEO. It combines LLM-driven workflows with GEO and AEO optimisation in one pipeline. Here's how I use it daily.
Mar 2025 5 min read
Healthcare SEO
YMYL SEO in 2025: What Changed and What Actually Works for Hospital Websites
Google's E-E-A-T expectations for medical content are higher than ever. Here's what the landscape looks like now and how I approach YMYL SEO for India's top hospital chain.
Feb 2025 7 min read
Analytics
How I Built a Zero-Manual Looker Studio Dashboard Using Google Apps Script
Manual reporting kills strategy time. I automated our entire SEO reporting pipeline — pulling live data from GA4, GSC, and Semrush into Looker Studio using a single Apps Script trigger.
Jan 2025 9 min read
Technical SEO
Schema Markup for Healthcare: The Complete Guide to MedicalOrganisation and FAQPage
Most healthcare websites implement schema incorrectly. Here's the exact structured data setup that improved our rich result appearances and helped content qualify for AI answer panels.
Dec 2024 10 min read
AI SEO
Prompt Engineering for SEO: How I Use GPT-4 and Claude for Keyword Clustering
LLMs are not going to replace SEOs. But SEOs who use LLMs will replace those who don't. Here are the exact prompts I use for keyword clustering, intent mapping, and content gap analysis.
Nov 2024 6 min read